E-Auction of Digital Advertising Rights at Pine Avenue Road by Horticulture Agency Lahore

Horticulture Agency, Lahore invites offers for the installation and advertising rights of digital advertising media at Pine Avenue Road, Lahore. Eligible participants include reputed advertising firms registered with the agency and national or multinational companies duly registered with the Securities and Exchange Commission of Pakistan or the Registrar of Firms.

The auction includes two lots of LED streamers, each measuring 6 x 3. Lot 1 covers 72 poles from BOP Chowk to Shanu Baba Chowk, with a reserve price of Rs. 10.67 million per pole per annum and bid security of Rs. 534,000. Lot 2 covers 34 poles from Shanu Baba Chowk to Nusrat Hospital, with a reserve price of Rs. 10.67 million per pole per annum and bid security of Rs. 534,000.

Two further lots cover LED screens measuring 15 x 30 at Lake City Roundabout Triangle, Chatri Chowk. Lots 3 and 4 each carry a reserve price of Rs. 4.5 million per pole per annum and bid security of Rs. 225,000.

Requests to participate must be transmitted through the e-auction portal at https://phaeauction.punjab.gov.pk/login. Advertisers may register online for the e-auction through the eBiz Punjab Portal and submit their bidding documents until 20 November 2026. The online participation request must be accompanied by an online deposit of bid security at least five days before the auction date.

The e-auction will take place on 25 November 2026 from 9:00 AM to 5:00 PM. The successful bidder must bear the installation costs and run and operate the advertising media for commercial advertisements. For national or multinational companies, only company-owned products may be displayed on the designated media; other commercial messages are not permissible.

The agency may reject all bids or proposals at any time before accepting a bid or proposal. The PPRA website address is https://eproc.punjab.gov.pk/View/Tender.aspx, and the response period is to be calculated exclusively from the advertisement publication date on the PPRA website.

The contact office is the Director Marketing, Horticulture Agency, Lahore, Khursheed Park, Shadman-I, Lahore. Telephone: 99204950.