Auction of Advertising Rights for 40x20 SMD Screens by Horticulture Agency, Lahore

Horticulture Agency, Lahore invites sealed bids for the auction of advertising rights for its owned SMD screens of size 40x20 at three locations in Lahore. Participation is invited from reputed advertising firms registered with PHA and national or multinational companies duly registered with the Securities and Exchange Commission of Pakistan or the Registrar of Firms.

The first location is Siddique Trade Center, facing traffic coming from Canal-Jail Road towards Siddique Trade Center. Its annual reserve price is Rs. 14.0 million, and the required bid security is Rs. 0.7 million.

The second location is Kalma Chowk near CBD, facing traffic coming from Liberty Main Boulevard towards Kalma Chowk. Its annual reserve price is Rs. 14.0 million, and the required bid security is Rs. 0.7 million.

The third location is the entrance of Liberty Market Gulberg Parking. Its annual reserve price is Rs. 17.0 million, and the required bid security is Rs. 0.85 million.

Requests for participation must be transmitted through the e-auction portal at https://phaeauction.punjab.gov.pk/login. Advertisers may register online for the e-auction through the eBiz Punjab Portal and submit their bidding documents until 20 November 2026. The online participation request must be accompanied by an online deposit of the applicable bid security at least five days before the auction date.

The e-auction will be held on 25 November 2026 from 9:00 AM to 5:00 PM. The successful bidder will run and operate the screens for commercial advertisements. Advertising firms must hold valid registration with Horticulture Agency, Lahore. National and multinational companies must be duly registered with the Securities and Exchange Commission of Pakistan or the Registrar of Firms. For national and multinational companies, only company-owned products may be displayed on the designated media; no other commercial message is permissible.

The agency may reject all bids or proposals at any time before accepting a bid or proposal. The PPRA website address is http://eproc.punjab.gov.pk/ViewTender.aspx, and the response period will be calculated exclusively from the date the advertisement is published on the PPRA website.

The contact office is the Director Marketing, Horticulture Agency, Lahore, Khurshid Park, Shadman-I, Lahore. Telephone: 99204950.