Hiring of Public Awareness and Outreach Consultancy Firm by Sindh Energy Efficiency and Conservation Agency

Sindh Energy Efficiency and Conservation Agency (SEECA), Energy Department, Government of Sindh, invites electronic proposals through the SPPRA Electronic Pakistan Acquisition and Disposal System (EPADS) from eligible national communication, media, advertising and public awareness firms. The assignment is to design and implement a six-month public awareness and outreach programme on energy efficiency and conservation under the National Energy Efficiency and Conservation Act, 2016, and the Sindh Energy Efficiency and Conservation Rules, 2022. The estimated cost is Rs. 7 million, inclusive of all taxes.

The selected firm will develop a practical Public Awareness and Communication Strategy aligned with SEECA's mandate and priorities. It will develop key messages and communication materials explaining energy efficiency and conservation in a simple, accurate and audience-appropriate manner. The scope also includes developing and delivering creative, digital, audiovisual and information, education and communication content for SEECA's approved channels; providing communication and technical support for selected stakeholder awareness activities; and providing media and public relations support for approved initiatives. The firm will develop reusable educational materials and recommend how SEECA can continue its communication activities beyond the assignment period.

Applicants must be registered with the relevant entities, such as SECP or the Registrar of Firms, and with the relevant tax authorities, including FBR and Sindh Revenue Board. Firms must have at least three years of experience in communication, media, advertising, behavioural change campaigns or public awareness. They must have an operational office in Karachi or a documented plan to establish one during the contract, and a minimum average annual turnover of Rs. 10 million over the last three years. Registration on SPPRA EPADS as a supplier or service provider is required.

RFP documents are available until 13 November 2026 at 11:00 AM. Interested firms must pay a document fee of Rs. 5,000 in cash at SEECA's office. Completed documents, with relevant certificates, must be submitted online through EPADS by 13 November 2026 at 11:30 AM. A copy may also reach the office by the same deadline.

The address for submission, inquiries and opening is SEECA, Energy Department, Government of Sindh, Bungalow No. D-133, Block-5, KDA Scheme No. 3, Clifton, Karachi. Telephone: 021-9332106. Conditional, late or incomplete bids and bids from blacklisted firms will be rejected. The procuring agency may reject applications under the relevant provisions of the Sindh Public Procurement Rules, 2010, as amended. Applicants will be informed of evaluation results, and only prequalified firms or contractors will be invited to bid.